Through over 50 years of research and hands-on coaching with the best players on the planet, Jim Fannin has refined a proven system for peak performance, designed to help you attract the Zone—that rarefied mental state where clarity, calm, and excellence converge.

That system is The S.C.O.R.E® System.

Every champion basketball player—whether an Olympic Gold Medalist, NBA All-Star, NBA Rebounding Champion, NBA Coach of the Year or NCAA All-American—understands that the difference between winning and coming up short is always found in the mental game. The best basketball players in the world used S.C.O.R.E.® to attain a champion mindset, and achieve their maximum potential.